On Noticing - The Story of Telling (Wed 30 Apr 2014)

Untitled - The Galleries Victoria / Sydney (Tue 15 Apr 2014)
The Story of Telling (*) writes the value of noticing (*):

Noticing (*) what people do is often more valuable to us than listening (*) to what they say they think.

[..] the trick to bringing things that matter to the world is not just to absorb information, but to make meaning (*) from it.

via The Value of Soft Data (*) by The Story of Telling (*).