Wednesday, October 8, 2014

The Experience of Choice - The Story of Telling (Wed 08 Oct 2014)

Smile - Bologna (Fri 29 Aug 2014)

Bernadette (*) writes on Experience (*) and Choice (*):
Making things people want goes beyond the making of the thing. How we create experiences, tell stories and give our customer’s stories to tell matters. [..]
because as Bernadette (*) concludes:
when we have an option we will always choose how something feels, before we choose how it tastes, looks or works.
via The Trap Of The Misleading Advantage (*) by The Story of Telling (*).

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